What is the CCS? Using the CCS How to Buy
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CCS FOR GROUPS OVERVIEW Teams Adult learners Events and meetings Focus groups


CCS Master Kit 12

Recommended:

If you work with focus groups we recommend you start with the
CCS Master Kit 12 and add CCS vision packs as you need.


Focus Groups

Focus Groups

Using the CCS for Focus Groups




Focus groups are best performed in a friendly, non-threatening environment supported by focused thinking.


How does the CCS help?

Using the CCS process in Focus Groups will help in 4 ways.

Thought transfer – it shifts the participant's thoughts from what they were doing before the focus group session began, to the purpose of the session.

Atmosphere – it creates a safe, warm atmosphere between participants and the moderator to foster participation and communication.

Meet - it gives participants a chance to meet and learn a little more about each other – often making it easier for them to speak in front of one another.

Sets tone and expectation – it immediately sets an open and honest tone, with the expectation that everyone's input is essential AND that it is OK for everyone to have different thoughts and feelings.